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| IAEE survey: 53 percent of consumer show organizers are optimistic about 2010 events |
Despite the economic downturn, not all 2009 consumer event news was negative. Although 50 percent of consumer event organizers canceled at least one event in 2009 due to the economy and 44 percent were forced to lay off employees, 12 percent of the events conducted in 2009 were launches and more than two-thirds of the new events met or exceeded organizers' expectations, according to 2009 Public Events Council survey from the International Association of Exhibitions and Events (IAEE). The majority of the shows that met or exceeded organizers' expectations were among the Agriculture/Farm/Ranch, Craft/Hobby/Woodworking, Food and Beverage, Home and Garden, Kids/Family/Lifestyles/Pets, and Sportsman/Hunting/Outdoors sectors, while events that generally didn't meet expectations were in the Recreational Vehicle, Boating/Marine, Automobile and Antiques/Collectibles categories.
The survey found that the most important issues facing public event organizers are the economy, a decline in sponsorship dollars and exhibitors waiting too long to commit. Yet, despite these concerns, only 7 percent of respondents are pessimistic about 2010 events. In fact, 53 percent said they are either optimistic or very optimistic about their 2010 events, and 40 percent plan to launch new events next year. Sixty percent of respondents also believe sponsorship revenues will either remain the same or increase in the next year.
To learn more, visit IAEE.
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