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| Arm brand ambassadors with cameras to drive attendance to your show |
Looking for new and unique (and, yes, inexpensive) ways to drive attendance to your show? Think video. It's easy, it's fun and it builds a buzz — at this year's event and beyond. Event marketing company, Live! Marketing, works with shows to collect video clips at events to create “commercials” for promotional use. The company recently worked with the American Library Association (ALA) to snag footage at its winter event in order to promote its larger summer annual conference. The goal: to entice “fence-sitters,” to go ahead and click that “register now” button online. A few tips to ensure that your own commercial “shoot” translates into great results: Think easy. ALA and Live! Marketing armed several brand ambassadors — hired help trained just to engage attendees on the project — with Flip handheld video cameras to take on the show floor. The cameras are small, inexpensive and — most importantly — very easy to use. This enabled brand ambassadors to focus more on getting great quotes and clips and less on staging the perfect shot.
To learn more, see the extended write-up in our upcoming October issue.
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