 |
|
|
| Headline Results |
| Back to Headlines |
| |
| Exhibit Industry Council created to promote industry best practices |
Five trade show industry associations have teamed to form the Exhibit Industry Council (EIC) to develop and promote industry best practices. According to EIC founding members from the Healthcare Exhibitors Association (HCEA), the Trade Show Exhibitors Association (TSEA), the Corporate Event Marketers Association (CEMA), the Exhibit Designers + Producers Association (EDPA) and the Exhibitor Appointed Contractor Association (EACA), the effort was launched to address increasing exhibitor concerns that industry best practices are leading to an unsustainable business model.
“The EIC's goal is to unify all trade show industry stakeholders to support reputable, consistent standards through the use of best practices that support world-class service at trade shows,” says Eric Allen, Executive Vice President of HCEA.
The EIC will meet quarterly to address additional issues targeted at increasing exhibitor value at trade shows. “Exhibitors are frustrated by confusing rules, lack of audited attendance information, and inconsistent and archaic business practices at trade shows — all of which lead to costs that escalate out of control,” says Margit Weisgal, President/CEO of TSEA. “We believe it's time our industry worked together to create a customer service mindset that recognizes and responds to the needs of its customers — the exhibitors. In our opinion, it doesn't have to be complicated or expensive. It just needs to consistently meet their needs and expectations.”
For more information, contact jimwurm@eaca.com.
|
|
|
|
Stay informed with Expo's weekly e-newsletter:
Get daily industry news via RSS  What is RSS?
|
|
|
|
